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CLEVER CLOTHES  |  OUR FABRICS

FEEL THE THOUGHT IN EVERY THREAD!

Our clothes are instantly recognisable by their bright, vibrant colours, playful characters and clever design. You can feel the thought in every thread of Frugi clothing, from clothes that grow with little ones to reversibility and easy dressing. We aim to make our clothes as fun as they are comfortable and practical so that you and your little ones enjoy exploring each collection.

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GROW WITH ME

Little ones grow fast, so to reduce the impact on our planet we’ve designed clever features to help clothes fit for longer.


• Extendable straps 

• Cuffs & waistbands that grow 

• Adjustable poppers 

• Multiple ways to wear 

• Extendable Sleeves

 
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REVERSIBLE STYLE

Two designs in one, ideal for quick outfit changes and giving more choice.


• Coats & Jackets

• Dungarees

• Dresses

• Trousers

• Shorts

 
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EASY DRESSING

Perfect for dressing independent or wiggly little ones, these styles are there to make life that bit easier.


• Guide Poppers

• Easy on necklines

• Integrated scratch mitts

• Dress themselves styles

• Pull on waistbands

 
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PLAYFUL DETAILS

Engaging little ones in exploring textures and interactive designs.


• Interactive characters

• Tactile textures

• Embellished details

• Character pockets

• Engaging fine motor skills

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LET'S GET TECHNICAL...

Our Outerwear, Swimwear and Accessories are definately something else to shout about! Not only are these products technically brilliant, durable, bright and fun, but thanks to some Frugi Magic, are built for any adventure! It’s all in the detail...

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