Clever Clothes

Our clever designs help make our products last even longer and add that extra Frugi magic.

Discover reversible designs, adjustable waistbands and interactive appliquΓ©s, our clothes are as fun as they are comfortable and practical. Most importantly they are ready for any adventure!

BABY, TODDLER & KIDS

Little ones grow fast, so to reduce the impact on our planet we’ve designed clever features to help clothes fit for longer.

  • Extendable straps
  • Cuffs & waistbands that grow
  • Adjustable poppers
  • Multiple ways to wear
  • Extendable Sleeves
  • Two designs in one, ideal for quick outfit changes and giving more choice.

  • Coats & Jackets
  • Dungarees
  • Dresses
  • Trousers
  • Shorts
  • Perfect for dressing independent or wiggly little ones, these styles are there to make life that bit easier.

  • Guide Poppers
  • Easy on necklines
  • Integrated scratch mitts
  • Dress themselves styles
  • Pull on waistbands
  • Engaging little ones in exploring textures and interactive designs.

  • Interactive characters
  • Tactile textures
  • Embellished details
  • Character pockets
  • Engaging fine motor skills

  • FRUGI BLOOM