IT ALL STARTED IN 2004...
Cut4Cloth was created in 2004 (later rebranded to Frugi, Latin for fruits of the earth). The brand and products were created as an answer to the founder's struggle to find clothing to fit over their son’s cloth nappies. Right from the start, the mission was to show the world that you can create a great brand whilst upholding strong ethical and environmental values.
Frugi is now the UK’s leading ethical and organic children’s clothing brand, found globally in over 550 retailers across 30 countries!
As we grow and take on exciting new opportunities, we still stay true to our ethos and mission. We still only use organic cotton grown by farmers we trust; our outerwear and swimwear are made from recycled plastic bottles and we are always exploring new ways to innovate, putting people and our planet first.
We donate 1% of our turnover to charity each year, supporting children’s charities who are making a positive difference to the lives of little ones through our Little Clothes BIG Change charity giving project.