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  1. Little Rita Reversible Top

    Perfect for those accidental spills or for those quick outfit changes, this brand NEW long-sleeved Little Rita Reversible Top features two gorgeous designs rolled into one! GREY MARL / FLAMINGO SPECKLED SPOT: Made from 100% Organic Cotton Interlock SEAGLASS ALPINE TOWN / PENGUIN HUDDLE: Made from…

    Price: RRP: £30.00
    £18.00 Save 40%

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  2. Penny PJs

    The perfect pyjamas for wrapping up warm this wintertime, these 'hygge' inspired Penny PJs have a fab patch pocket on the chest with a sweet Penguin applique on. Featuring a clever envelope neckline which easily extends over your little one's body making mucky messes more manageable.…

    Price: RRP: £24.00
    £14.40 Save 40%

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  3. Little Edie Embroidered Dress

    This brand NEW Little Edie Embroidered Dress is full of gorgeous features, from the flowery embroidery on the top of the yoke to the stunning Alpine Friends lining, which flashes a pop of colour when your little one twirls and skips around! Made from lightweight Organic Cotton Denim with an…

    Price: RRP: £34.00
    £20.40 Save 40%

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  4. Little Cord Patch Trouser

    With fun shaped patches on the knees, these brand NEW Little Cord Patch Trousers have a contrast lining that will keep your little one warm and cosy this chilly season! Made from super soft Organic Cotton Cord MEADOW: Full Organic Cotton Jersey lining in a Flamingo Speckled Spot design NAVY: Full…

    Price: RRP: £28.00
    £16.80 Save 40%

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  5. Little Finn Fairisle Jumper

    Beep! Beep! In a fun and colourful Truck Fairisle design, this brand NEW 'hygge' inspired Little Finn Fairisle Jumper is perfect for keeping your little one warm and cosy this chilly season. Made from super soft Organic Cotton Knit Comfy tubular rib neckline in a Campfire colour Stretchy rib…

    Price: RRP: £30.00
    £18.00 Save 40%

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  6. Little Rita Reversible Top

    Perfect for those accidental spills or for those quick outfit changes, this brand NEW long-sleeved Little Rita Reversible Top features two gorgeous designs rolled into one! GREY MARL / FLAMINGO SPECKLED SPOT: Made from 100% Organic Cotton Interlock SEAGLASS ALPINE TOWN / PENGUIN HUDDLE: Made from…

    Price: RRP: £30.00
    £15.00 Save 50%

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  7. Peony Party Dress

    Perfect for twirling and showing off the fab Frugi character appliques at the bottom of the skirt, this brand NEW Peony Party Dress has pretty ribbon detailing around the waist. Made from soft Organic Cotton Cord With a lightweight Organic Cotton Voile lining 0 to 2 years: Two button fastenings on…

    Price: RRP: £34.00
    £17.00 Save 50%

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  8. Wilf Wraparound Applique Top

    Yippee! You'll shout out with glee when you spot the fun festive Reindeer applique with his fluffy pom-pom nose wrapping around the side of this brand NEW Wilf Wraparound Applique Top! Made from super soft Organic Cotton Interlock In a fab Navy Blue Hint of elastane in the rib neck for extra…

    Price: RRP: £19.00
    £9.50 Save 50%

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  9. Happy Raglan Top

    This brand NEW Happy Raglan Top, with fun contrasting sleeves, features a super cute full Frugi character applique on the front with sweet flappy ears at the top that will definitely get a smile from your little one! Made from super soft, warm and durable organic cotton interlock with a hint of…

    Price: RRP: £19.00
    £5.70 Save 70%

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  10. Rainbow Body

    In a gorgeous and colourful Rainbow Marl Breton, this long-sleeved Rainbow Body is ideal for layering under dresses, dungarees and tops on those chillier days this season! Made from super soft Organic Cotton Jersey with a hint of elastane for extra stretch Coordinating Flamingo Pink binding Popper…

    Price: RRP: £12.00
    £7.20 Save 40%

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  11. Piper Envelope Top

    With a super handy envelope neckline that will easily extend over your baby's body, this long-sleeved Piper Envelope Top helps to make mucky messes more manageable. Phew! Made from 100% soft Organic Cotton Interlock Contrasting coloured sleeves Colourful Frugi character applique on the…

    Price: RRP: £19.00
    £11.40 Save 40%

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  12. Poppy Roll Neck Body

    Ideal for layering under dresses, dungarees and tops on those chillier days this season, this brand NEW long-sleeved body has a fab funnel neck design making it extra warm and snuggly. Made from Organic Cotton Jersey with a hint of elastane for extra stretch In a gorgeous Flamingo Speckle Spot all…

    Price: RRP: £11.00
    £6.60 Save 40%

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  13. Darling Babygrow

    Introducing our brand new My First Frugi collection, organic and ethical clothes perfectly designed for your baby's first few months. This brand NEW Darling Babygrow from our My First Frugi collection is super soft and delicate on your baby's sensitive skin. In a sweet all over Frugi print…

    Price: RRP: £19.00
    £9.50 Save 50%

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  14. Darling Babygrow

    Introducing our brand new My First Frugi collection, organic and ethical clothes perfectly designed for your baby's first few months. This brand NEW Darling Babygrow from our My First Frugi collection is super soft and delicate on your baby's sensitive skin. In a sweet all over Frugi print…

    Price: RRP: £19.00
    £9.50 Save 50%

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  15. Jilly Jeans

    Perfect for those outside adventures this season, these Jilly Jeans are super soft and durable! Made from Organic Cotton Denim with a hint of elastane for extra comfort and longevity Dark Wash Denim Slim fit design Sizes 1 to 4 years: Frugi branded popper and mock fly Sizes 4 to 10 years: A zip…

    Price: RRP: £30.00
    £15.00 Save 50%

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  16. Scrumptious Reversible Hat

    Introducing our brand new My First Frugi collection, organic and ethical clothes perfectly designed for your baby's first few months. This brand NEW Scrumptious Reversible Hat from our My First Frugi collection, two hats rolled into one, perfect for matching to your baby's outfit or if you…

    Price: RRP: £7.00
    £2.80 Save 60%

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  17. Gabriella Gathered Trousers

    These beautifully soft Gabriella Gathered Trousers are perfect for keeping your kid cool on those warmer days this season! JAMBOREE JUNGLE: Made from Organic Cotton Jersey with a fuzzy peached finish and a touch of elastane for extra stretch PARADISE BIRD: Made from 100% Organic Cotton Slub Jersey…

    Price: RRP: £24.00
    £9.60 Save 60%

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  18. Bonnie Babygrow

    Introducing our brand new My First Frugi collection, organic and ethical clothes perfectly designed for your baby's first few months. This brand NEW Bonnie Babygrow from our My First Frugi collection has an organic cotton velour bottom section that is perfect for keeping your little one warm…

    Price: RRP: £21.00
    £8.40 Save 60%

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  19. Cuddly Kimono Body 2pk

    Introducing our brand new My First Frugi collection, organic and ethical clothes perfectly designed for your baby's first few months. This brand NEW 2 pack of Cuddly Kimono Bodies from our My First Frugi collection has both a long-sleeved and short-sleeved option, perfect for all weather! …

    Price: RRP: £20.00
    £10.00 Save 50%

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  20. Little Sun Safe Suit

    Get your little one ready for the beach, pool or surf with this Little Sun Safe Suit from our Swimwear range! Made from Oeko-Tex approved stretchy fabric: 80% Nylon and 20% Elastane UPF 50+ rating Specially designed with sleeves, shorts and a high neckline that covers the elbows, knee caps and…

    Price: RRP: £25.00
    £10.00 Save 60%

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  21. Little Peony Pyjamas

    These beautiful Little Peony Pyjamas are perfect for keeping your little one cool on those warm spring nights! Made from Organic Cotton Jersey with a fuzzy peached finish Touch of elastane in the neck binding for extra stretch and comfort Sun Yellow Tiny Breton striped top Cute Cat applique…

    Price: RRP: £23.00
    £9.20 Save 60%

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