Here you can discover what makes
Frugi clothing so FANTASTIC!

Take a tour around Planet Frugi. Learn about how it all began, how we make our clothes extraordinary, charity work we do and meet the team who make it all happen!


Kurt and Lucy

THE STORY OF FRUGI...

Frugi started life as a ‘Eureka’ moment when our founder, Lucy, decided that her newborn son deserved better than the ill-fitting clothes that covered his cloth-nappied bum...

Read the full story >
Putting the Planet First

PUTTING THE PLANET FIRST

We’re on a mission to show the world that beautiful children’s clothing can be fun AND ethically sourced.

Find out more >

IT’S ALL IN THE DETAIL

IT’S ALL IN THE DETAIL

We’re dotty about the detail! From fun interactive appliqués that keep little hands busy to reversible jumpers and dresses, we design clothes that children really do love to wear.

Find out more >
MAKING A DIFFERENCE

MAKING A DIFFERENCE

Every little thing you buy from Frugi helps to make a BIG difference! We donate 1% of our turnover to charity every year through our Little Clothes BIG change project.

Find out more >

Love your Frugi...

LOVE YOUR FRUGI...

Take good care of your favourite Frugi threads so they last and last! From washing tips to Frugi fabric guides, we’ve got it covered.

Frugi fabric care >
Fabric guide >
JOIN OUR FRUGI FAMILY

JOIN OUR FRUGI FAMILY...

We have created a fun and friendly Frugi community where you can meet fellow Frugi fans, have a natter and share the highs and lows of parenting life…

Find out more and join here >

The Team

JOBS AT FRUGI

We’re a super friendly bunch here at Frugi and we’re growing at supersonic speed!

Find out about our current jobs here >
MAKING A DIFFERENCE

FUN STUFF

Stuck inside with the kids on a rainy day? We’ve got fun activities and downloads to keep them busy little beavers.

This way >