Here you can discover what makes Frugi clothing so FANTASTIC!

Take a tour around Planet Frugi. Learn about how it all began, how we make our clothes extraordinary, charity work we do and meet the team who make it all happen!


Kurt and Lucy

THE STORY OF FRUGI...

Frugi started life as a ‘Eureka’ moment when our founder, Lucy, decided that her newborn son deserved better than the ill-fitting clothes that covered his cloth-nappied bum...

Read the full story >

Putting the Planet First

PUTTING THE PLANET FIRST

We’re on a mission to show the world that beautiful children’s clothing can be fun AND ethically sourced.

Find out more >


Seasonal Story

OUR SS20 COLLECTION

Our Spring Summer '20 collection is inspired by Ikigai, the Japanese secret to a happy life! Discover all about our design team's inspiration for the key prints this season...

Explore more >

15 Years the Frugi Way

15 YEARS THE FRUGI WAY

Join us on an exclusive behind the scenes journey to India to discover how our soft organic cotton clothing is made!

Watch the series >


IT’S ALL IN THE DETAIL

IT’S ALL IN THE DETAIL

We’re dotty about the detail! From fun interactive appliqués that keep little hands busy to reversible jumpers and dresses, we design clothes that children really do love to wear.

Find out more >

MAKING A DIFFERENCE

MAKING A DIFFERENCE

Every little thing you buy from Frugi helps to make a BIG difference! We donate 1% of our turnover to charity every year through our Little Clothes BIG change project.

Find out more >


Gift Guide

GIFT GUIDE

Full of gorgeous organic cotton goodies, our eco-friendy Gift Guide is full of fab inspiration to help you choose a present for a special little one!

Take a peek >

Frugi Bloom Guide

CLEVER CLOTHES GUIDE

With clever hidden details and fab features, our handy Frugi Bloom guide shows you how our maternity and nursing clothes work.

Learn more >


Love your Frugi...

LOVE YOUR FRUGI...

Take good care of your favourite Frugi threads so they last and last! From washing tips to Frugi fabric guides, we’ve got it covered.

Dresses Size Guide >

Fabric Guide >

JOIN OUR FRUGI FAMILY

JOIN OUR FRUGI FAMILY...

We have created a fun and friendly Frugi community where you can meet fellow Frugi fans, have a natter and share the highs and lows of parenting life…

Find out more and join here >


The Team

JOBS AT FRUGI

We’re a super friendly bunch here at Frugi and we’re growing at supersonic speed!

Find out about our current jobs here >

FUN STUFF

FUN STUFF

Stuck inside with the kids on a rainy day? We’ve got fun activities and downloads to keep them busy little beavers.

This way >