We need to talk. About the fact that cheap things cost more. Cheap things wear down, wear out and fall apart.

The clothing industry fills our oceans with microplastics, our rivers with pesticides and our air with CO2. Every second, a rubbish truck of clothes is dumped into landfill. All in the pursuit of fast fashion.

We're Frugi. We sell things, yes, but we're creating them differently. Durable, sustainable clothing designed for adventure and made to last. That's what we do. Made with care, crafted from gentle fabrics and created with kindness. To pass on, patch up or recycle.

Because a cheap, throwaway society is costing us all the one thing we can't buy back: Our home.

Really, kids don't need more clothes. What they need is more trees, fresher air and cleaner oceans. More joy, more fun, and a bright, bright future - for them, and for the planet they play on.

Circularity