BEHIND THE DESIGNS

Our clothes are instantly recognisable by their brightvibrant coloursplayful characters and clever design.

You can feel the thought in every thread of Frugi clothing, from clothes that grow with little ones to reversibility and easy dressing. We aim to make our clothes as fun as they are comfortable and practical so that you and your little ones enjoy exploring each collection.


IT'S ALL IN THE DETAILS

CLEVER CLOTHES

We try to ensure there are plenty of clever features in our clothes to help them last longer and make life that little bit easier...

OUR FABRICS

We know that it’s not always easy to tell what a garment feels like from a photo…So we’ve put a little guide together to help...

FABRIC CARE

Caring for your clothes is caring for the Planet! To keep your clothes looking  their best, simply follow the steps below...  


ICONIC FRUGI

Our clothes are instantly recognisable by their bright, vibrant colours, playful characters and clever details...

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