to fully support the German Sales team in executing best in class sales campaigns across the Frugi Group to reach new customers. 

Trade Sales team     |    Full Time    |    Remote in Germany


With innovation and sustainability at the core, the Frugi Group is made up of four brands. The ethical and organic children’s clothing brand Frugi was born in 2004 with an aim to show that clever design, great ethics, and passionate people can help change the world!  Frugi Bloom followed shortly after providing a ‘bump to breastfeeding and beyond’ range with the same ethics and clever design to ensure longevity.

In 2018, we were acquired by our private equity partners, True Capital, who are B-Corp certified and share our vision for ethical business practices and a focus on people and the planet.  The Frugi Group was completed in 2020 with the purchase of sister brands TotsBots and Bloom & Nora, who, with over 20 years of experience, share the same values and principles of sustainability with their much-loved reusable nappies and period products.

As a group, we strive to be ethical in everything that we do.  Since the beginning, Frugi has always chosen to give back 1% of our turnover to charities each year.  So far, we have donated over £1million to brilliant causes, both environmental and child-focused.  Partnering with Eco-Schools and LEAF, we are combining both, inspiring our next generation of eco-heroes to protect our planet and enabling children to develop that essential connection with nature.  We are proud to have been awarded three Queen’s Awards for Frugi, with most recently the Queen’s Awards for Enterprise: Sustainable Development and International Trade in 2020. 

Our people are at the very heart of our brands, wherever they may be in the world, sharing our values and vision to make the world a better place.  We strive to create a working environment where our people are valued and can thrive and grow with us.  So far, we have expanded to over 200 permanent team members with even more joining us for our busy seasons.  We run an award-winning health and wellbeing program, continually invest in training and development and yes - we have eaten a lot of cake along the way! 

Having accelerated turnover year on year, we have a very exciting 5-year-plan ahead of us, as we stretch into new product ranges, new retail partners and new markets.  We look forward to giving all new members of the Frugi Group family a very warm welcome. 


We are looking for a brilliant and talented Account Manager to represent the Frugi Group within Germany. With a passion for sustainable fashion in childrenswear and sales, you’ll be a highly motivated and opportunistic individual looking to further develop your career in this field. By building relationships within retail, wholesale and digital commerce sectors, you will have a strong background working within commercial selling, and a proven track record of achieving sales targets across various platforms. You’ll have excellent communication and relationship building skills with internal and external parties alike. You’ll be computer literate and super organised with excellent time management skills and the ability to work in a fast-paced environment with tight deadlines. An enjoyment of, and willingness to, travel is a must, including international travel. This is a home-based role (local to Germany) with travel around the region on a weekly basis.


You’ll fully support the German Sales team in executing best in class sales campaigns across the Frugi Group to reach new customers. To manage, develop and grow current and new brick-based & digital trade customers (independents accounts) through a business to business, consultative and commercial approach to realise sales, distribution, and profit targets within defined key performance indicators and within assigned trade customer portfolio. You will be a strong brand ambassador who is highly motivated and will work conscientiously to tell the world about Frugi and the vision we have for the brand.  


  • Responsible for being a true Frugi brand ambassador, upholding the high standards of integrity, ethics and values for both he brand and the company in all areas of operation and interaction.
  • Responsible for planning & accountable for the delivery of territory account objectives and all commercial targets/KPI’s (e.g. Appointments, Sales, Margin, Costs, Market Share, New Business)
  • Develop close working relationships at all levels, with all assigned trade customers, through a commercial, consultative, business to business approach.
  • Conduct seasonal business reviews with all Focus & Manage Accounts, looking closely at performance & opportunity. Reporting insights and analysis
  • Identify business opportunities and trade marketing activity to increase on-line and in-store brand awareness, brand visibility and in turn drive greater levels of sell-in and sell-through performances.
  • Play a key role in the delivery of the seasonal sales & marketing activity with each trade customer within defined portfolio.
  • Analyse and understand industry market trends, competition, products, and pricing that may impact sales efforts and communicate this information, as necessary.
  • Support the Trade Customer Service team in the resolution of any administrational issues and account enquiries

Account Management:

  • Be the German account champion and guru within the Frugi
  • Using sales and account data; plan, prepare and present seasonal collections using a mixture of in-person (at pop-up showrooms and tradeshows) and virtual appointment methods.
  • Drive additional in season sales opportunities and maximise the opportunity with our NOOS collection.
  • Visit appropriate stores/customers to gain a deeper insight into their business, build your relationship and to ensure that Frugi is presented in line with our online and store merchandising guidelines and brand standards to drive sales out, and top-up business.
  • Work together with the Frugi Sales Manager Germany to plan the roll out of trade marketing, deliver customer training on brand and product, using all digital assets and video-conference facility.
  • Agree and deliver any marketing activities which drive brand awareness and sales.


  • You’ll have a proven track record of working in Retail, Wholesale or Digital Commerce sectors, ideally gained with a premium, organic brand and preferably with experience working with brands supplying Germany.
  • You’ll be data driven, with experience of creating reports, managing, and interpreting data and providing analysis and commentary to raw out key issues, trends and solutions.
  • You’ll be highly organised, self-motivated, determined, enthusiastic, persuasive, combined with a strong customer focus.
  • You’ll be a strong team worker and collaborator, and have high levels of written and verbal communication skills.
  • You’ll demonstrate good networking, relationship building and influencing skills (internally and externally)
  • You must be located with easy access to transport links enabling fast, easy, and cost-effective access to and around the territory.
  • You’ll be willing and able to undertake overnight stays, regular national and international travel as required.


  • We’re offering a full time, permanent contract, based in Germany.
  • We’ll invest in you with a competitive salary, circa EUR 35.000 to 40.000 depending on your skills and experience.
  • A performance based bonus of up to 20% salary, based on achieving set KPI’s and targets.
  • A car allowance of up to EUR 400 per month.

But it’s not just a job. At Frugi Group, we want you to feel passionate about our mission, be eager to make your mark within an ethical and sustainable business and become part of an incredible team. In return, we take good care of you through a range of initiatives and rewards, including:

  • A profit share scheme where you get to share in the success of our company.
  • A generous holiday allowance and the option to buy or sell some holiday.
  • A whopping 60% discount across our fantastic range.
  • An opportunity to volunteer, enabling you to give your time to a cause close to your heart.
  • Ongoing professional development supported with bespoke learning initiatives and training opportunities.
  • Career progression - as we grow, you’ll grow too!
  • Our award-winning health & wellbeing activities.
  • Regular events and treats organised by our very own Frugi Magic Makers.
  • A dynamic, innovative and exciting environment to work in.


Send your CV and a covering letter stating why you are exactly the right person to join our team to [email protected]. Your covering letter is the perfect opportunity to showcase your personality and understanding of all things Frugi – so go for it!!

Closing date: 31th October 2022. We’ll be interviewing as we go along, so the role may close earlier than advertised. The early bird catches the worm!

Important: The successful candidate must, by the start of their employment, have permission to work in the UK. Please note that Frugi Group are not licensed to sponsor overseas workers.