REDUCE, REUSE, RECYCLE

We love our planet and try our best to protect it.

We are so chuffed to be able to say that our swimwear, outerwear, backpacks, lunch bags & pencil cases have been made from post-consumer recycled plastic! Turning old plastic into something Frugitastic!

But how does this magic happen we hear you ask? Well, ponder no longer...


How is the fabric made?

1. BOTTLES
Plastic bottles are made of polyethylene (PET), a form of polyester that can be recycled. The plastic bottles have their caps removed and are given a good scrub…

 

2. FRUGI FLAKES
They are then shredded and processed into Frugi Flakes (not the sort you have for your breakfast). The flakes are then cleaned and transformed into chips.

 

3. CHIPS
The chips are melted and whizzed around in a spinneret to make strings of magic Frugi yarn.

 

4. YARN
This yarn is then woven into fantastic Frugi fabric! Our recycled fabric is then made into FRUGITASTIC outerwear, backpacks, lunch bags and pencil cases!

 

Our recycled fabric is then made into FRUGITASTIC outerwear, backpacks, lunch bags and pencil cases!


(Age 1-10y)

An ideal companion during the rainy season, our waterproof Puddle Busters will help to keep your little one warm and dry during a downpour!

(One Size)

Ready for an adventure? Our brand NEW Trail Blazing Backpack is all set to explore the great outdoors! Full to the brim with clever features and designs.

(Age 1-10y)

2 in 1 design! With a fun Frugi print one side and a fab block colour on the other, our Reversible Toasty Trail puffer jacket is perfect  for keeping your little one warm and dry on their adventures.


LITTLE SUN SAFE SUIT

(Age 0-5y)

This Little Sun Safe Suit is perfect for your little water baby's paddling adventures in the pool, at the beach or in the surf.

RUNA SWIMSUIT

(18m-10y)

Your little one will be ready to catch some waves with our gorgeous Runa Swimsuit from our Swimwear Collection!

NEWLYN NAPPY

(Age 0-3y)

Our brand NEW Newlyn Nappy Swimsuit has a clever integrated nappy hidden underneath to help stop any accidents when in the water.

SHOP ALL SWIMWEAR

 DID YOU KNOW?

The average person in the UK will use 150 plastic water bottles every year?

That Plastic bottles now make up a third of all plastic pollution in the sea?

That 1 million* plastic bottles are bought every minute? That figure is expected to rise 20% by 2021.

(* Source = Refill.org.uk)